moLotus mgram — a breakthrough technology — has revolutionized the mobile advertising landscape by transforming the way brands promote, sell, manage processes, engage their customers, and maximize lifetime value. Mobile advertising has witnessed a tectonic shift with significant innovations coming in lately. Gone are the days of incompetent marketing platforms, contributing little to the efforts of brands and operators to acquire, engage and retain customers.
This innovative technology enables the direct delivery of messages to the customer’s mobile inbox with a unique brand number without any app download or an active data connection. Equally exciting is that moLotus mgram does not spam.
moLotus mgram has garnered supremacy in the industry with the following first-of-its-kind capabilities :
Reach & Scalability
moLotus offers massive reach and scalability, delivering rich media messages to a huge customer database directly into their inbox on all mobile handsets, irrespective of phone type or model — 2G, 3G, 4G, 5G smartphone, i-phones and feature phones. The platform enables the distribution of 5 rich media formats — Video, Slideshow, Brochure, Greetings & Showcase via Mobile Messaging. Best of all, the high impact video ads could be up to 2 minutes long. Also, diverse targeting options are available based on business criteria, demographics, interaction, etc.; each designed to create a unique way for advertisers to reach & engage their target audience.
Personalization & Customization
moLotus has made headway in the creation of personalized messages with customer names and other relevant information. For instance, brands can now run long-term automated campaigns for birthdays, anniversaries, reminders, and festivals — personalized with a name, customer id, or any other customer data. The messages can be customized according to language, demography, and context.
Interactivity & Engagement
The moLotus platform offers the creation of highly interactive campaigns with multiple response options like SMS, call back and click URL. The moLotus messages stand out visually in the mobile inbox and do not get deleted automatically. Via moLotus, the advertisers can enable automated response campaigns for better customer engagement.
Transformation
moLotus has digitally transformed business processes to meet changing business requirements. With its robust automation capabilities, the platform can seamlessly onboard customers, enable mobile document submission, deliver personalized greetings, and a lot more while reducing cost. moLotus platform has gone ahead in enhancing the loyalty card space by replacing plastic cards with Mobile Cards.
Customer Lifetime Value Management
moLotus spearheads all the stages of the customer lifetime value management process. Starting with customer acquisition, the platform assists brands in exposure, awareness, cross-selling, upselling, and lead generation. Business support gets improved with customer education and timely reminders. Brands can enhance customer loyalty & retention via personalized rewards, gifts, and vouchers.
moLotus, with these unique and exciting features, is assisting organizations across the globe to achieve extraordinary feats by transforming their customer relationship processes. Marquee brands like Dell, Panasonic, CIMB Bank, Celcom, Prudential BSN, Proton, etc. have been harnessing these unique capabilities. The platform, with its endless possibilities for revenue maximization, cost minimization, customer acquisition, and retention, is embarking the age of technology disruption to transformation.