Over the years video has transformed the way customers perceive, learn, engage, and transact. More brands are communicating with customers via mobile videos. During these pandemic times, customers are spending more time on their mobile devices. Therefore, it’s becoming even more important for brands to cater to their mobile experience ensuring leads.
Telcos and Brands are constantly fine-tuning their lead generation strategies to better reach consumers via video ads. A breakthrough technology like moLotus is considered the top tenet of mobile video advertising and thus plays a crucial role in capturing leads. The technology & platform goes to the extent of converting the leads via a gamut of targeted campaigns offering multiple call-to-actions, ultimately generating high ROI.
Here are a few tips for using moLotus mobile video advertising to generate leads.:
1. Customer Acquisition
Lead generation is all about finding and qualifying potential customers and customer acquisition is all about managing and converting those prospects into actual customers. moLotus offers unique customer acquisition campaigns enabling Brands and Telcos to convert the leads into new customers, building a new customer base. Illustrative product videos and offers attract potential customers; motivate them to interact, and the real-time automated reporting system keeps every response details organized and deliver it to the advertisers in a meaningful way.
2. Adopt Hyper-personalized Marketing
To ensure that ads are highly effective in lead generation and conversion, moLotus offers personalization options such as name, customized greeting, reward, etc. By creating hyper-personalized mobile video ads brands can engage their customer base better and capture quality leads. Personalization can be done based on customer data & intelligence, reaching directly to the customer’s mobile message inbox.
Ooredoo Mobile Money App Installation — https://tinyurl.com/y3djvoxv
3. Use Interactive Communication
Interactive communication is the key to effective lead generation. Research suggests that mobile video campaigns with call-to-action attract more leads than other forms of marketing. Therefore, it is advisable for businesses to resort to interactive ads, enabled with advanced customer response options like SMS, call back and clickable links, and more. Platforms, offering such options as moLotus, etc, are already becoming the top choice of popular brands.
M1 Samsung Note10 ROI Campaign — https://tinyurl.com/y4d2stzr
4. Customize Campaigns
In the new world, mass campaigns are no longer working for lead generation. Customized mobile video ads offered by moLotus can be the best way to reach out to the pandemic stuck consumers, ensuring more leads. Via moLotus, you can target different languages, demography, etc. The platform is capable of leveraging customer data at micro-levels maximizing lead and revenue generation for brands.
Prudential Idul Fitri Greetings Campaign — https://tinyurl.com/y7ojyewv
5. Upsell & Cross-sell
Upselling and cross-selling strategies aim to increase customer demand, leads and sales. moLotus mobile video advertising comes in handy in running upselling and cross-selling campaigns. Brands are creating unique upselling and cross-selling video ad campaigns, targeting customer databases, aiming to capture quality leads, and maximize average revenue per customer.
Dell Pro Support Plus (Up-selling) — https://tinyurl.com/y6sgcvme
6. Reward Loyal Customers
Marketers have discovered the tremendous lead generation potential in moLotus mobile video-based rewards & loyalty campaigns. Such campaigns could improve customer experience with brands, building rapport, and offering a tangible reason to stay connected. moLotus videos upto 40-sec can engage loyal customers, greet & reward them while increasing the possibility of converting them into fresh leads.
CIMB Sun Life Birthday Loyalty Campaign — https://tinyurl.com/uc7w4pg
7. Offer Convenience
Buyers watching moLotus mobile video ads can easily and conveniently understand the products and services by just watching the videos. Presently, customers need digital, at-home, and low-touch options. They can now digitally conduct any necessary research without feeling pressured to make a decision. Also, customers who don’t enjoy dealing with salespeople prefer moLotus mobile videos requiring no face-to-face interaction.
Toyota Test Drive Invitation Campaign — https://tinyurl.com/y47umund
8. Build Impactful, Story-driven Lead-generation
Advertisers can easily tell a brand story and generate qualified leads via moLotus. The platform is enhancing story-telling by offering HQ videos that remain in the user’s mobile inbox until the user voluntarily deletes them. Interestingly, moLotus is the only proven non-spammy mobile video advertising platform.
Proton Your Journey Starts Here Campaign — https://tinyurl.com/y5frvlcz
9. Customer Data & Deep Customer Intelligence
moLotus technology uses partner customer data with superior customer intelligence; targeting customer data based on business criteria, demographics, interaction, etc. to generate rich customer insights which enable Brands and Telcos to create and send personalized and customized messages to the customers.
10. Analyse Performance
moLotus driven video ad campaigns always give marketers the opportunity to directly measure the lead generation campaigns’ performance. It enables them to tweak their lead generation campaigns in real-time, and fine-tune them. With access to real-time analytics, brands are able to enhance video campaign performance, optimize effectively, and, thus, secure more leads.
moLotus is already assisting marquee Brands & Telcos globally to generate more leads and acquire new customers. Its breakthrough technology is providing a steady stream of new customers to them, allowing them to further increase their sales volume with high margin revenues. Embrace moLotus to bring in ‘new blood’ to business, grow your customer base, and increase profits.