Mobile advertising is undergoing a complete makeover. It’s not just about reaching as many consumers as possible, rather it’s about reaching the right audience at the right time and making large high-margin revenues, higher Customer Lifetime Value, and ARPU. The best way to do this is by switching over to a proven real mobile advertising platform….
The Telcos and Brands are undergoing a period of significant transition. The silos and complexities in their legacy customer & business processes inhibit them from innovating at speed. moLotus has emerged as a strategic technology enabling rapid transformation of processes, driving high margin revenues, and improving efficiency with speed, agility, and cost savings. Marquee brands like CIMB Bank, Standard Chartered Bank, Panasonic,…
Telcos, globally, are facing increased competition, service saturation, cannibalization, and threat from OTT players. With technology accelerating at breakneck speed, moLotus empowered digitalization & revenue opportunity has emerged as the new cutting-edge solution. Relatively untouched — the direct marketing space has witnessed a breakthrough disruption with moLotus targeting this $350 Billion Direct Marketing opportunity (source: Statista). In addition, the platform is…
Media, advertising and marketing has seen huge innovation and disruption by online and social platforms. Relatively direct marketing has had no innovation, thus the space is ripe for disruption – moLotus with its breakthrough tech and platform is targeting this $350 Billion Direct Marketing opportunity. (Source: Statista). In addition to $350 Billion, the platform also…
Aiming towards digital transformation and superior customer engagement, moLotus advertising has surpassed digital advertising, with its unique capabilities. It has made immediate revenue generation a reality by delivering personalized rich media messages to existing customers via upselling, cross-selling & loyalty campaigns. For brands relying upon platforms like LinkedIn, Facebook, YouTube, etc. immediate revenue generation stands a distant…
Covid-19 Pandemic has dramatically transformed the marketing landscape in 2020, with customers forging new buying habits and upping their expectations for brands. Marketing has evolved just as much, with breakthrough platforms like moLotus fast replacing in-person experiences and campaign redesigns to acknowledge the new reality. The pandemic has resulted in a shift of advertising budget from traditional…