Novosol, a mobile advertising platform company raises new funds, USD 7M in total to drive market growth
A Singapore based company with disruptive technologies and attitude, and a proprietary moLotus platform that allows brands to interact with their customers via rich media video messages. moLotus innovations personalize, automate and digitalize the customer-interaction, marketing and revenue processes; while reducing cost, improving marketing ROI, enhancing customer satisfaction and retention.
moLotus is a proven platform that has widely known brands on its client list like AIA, Samsung, HDFC, Panasonic, Standard Chartered, HSBC, LOreal, CIMB Bank, Prudential BSN, Tata, AIG, Proton in Singapore, Malaysia and India.
The revolutionary moLotus technology is able to deliver the personalized, interactive, rich media videos to customers mobile inbox without any app or data. Its personalized interactions include nested videos, text, dialog, clicks, calls, pictures and more.
moLotus is disrupting the USD 300 Billion direct marketing market and also eying the emerging 1.3 Trillion digitalization and 5G opportunity – a large global and high margin revenue opportunity.
To drive further the geographic expansion, Novosol recently has closed a new round of funding, bringing total raised funding to USD 7 million. Novosol partners with mobile operators to scale revenues and geographies rapidly. The company has already collaborated with the top telecom operators in several countries to generate a large and new high-margin revenue stream with minimal capex/opex for them.
The Founder & CEO of Novosol, Minhaz Lokhandwala on the future growth of the company said, today, mobile phones are already the primary advertising medium and with moLotus, brands will take the next step into consensual personalized interactions with their customers; leading to greater customer acquisition, revenue generation, customer support, convenience and cost saving.