moLotus in marketing-mix uplifts ARPU from 2 to 4% for telcos and brands
Global Telecom Operators are heading towards a major boost in ARPU by 2% to 4% simply by adding moLotus in their marketing mix. The moLotus induced marketing mix has facilitated planning, development and effective execution of marketing campaigns, enhancing EBITDA performance at Optimum Cost, offering Deep Customer Intelligence, Easy Response, Huge Scale and near Zero Cost Per Interaction, ultimately fueling the revenue growth.
Over the years Telcos have been challenged by growing competition, service saturation, cannibalization and threat from OTT players; adversely impacting Revenue Generation and Customer Lifecycle Value Management.
moLotus, a unique mobile video customer interaction platform and technology, is addressing the Telco challenges pertaining to business revenues, consumer revenues, transformation, agility, and EBITDA pressures allowing direct subscriber interaction and generation of new revenue streams. It is disrupting USD 1.7 trillion Global Marketing Spend (Source: PwC). The breakthrough technology has entered into“Win-win Partnership” with global Telcos like Indosat Ooredoo, Vodafone, Celcom, Airtel and others focusing on creation of New Revenue Stream through Mobile Advertising, extensive Knowledge Transfers, Digitization, Subscriber Monetization and Transformation.
Telcos, via globally scalable moLotus breakthrough video tech & interactions, can easily reach and monetize their huge subscriber-base and mobile infrastructure. moLotus mobile advertising is catapulting lead generation, customer response, conversion, new customer acquisition, upselling, cross-selling, customer loyalty and retention bringing large revenues within just 3 months.
The innovative, high yield, cost-effective and incremental moLotus mobile advertising shadows all the current Telco marketing campaigns (all media). It provides higher impact, reach, and interaction; measures customer satisfaction via analytics and customer intelligence; captures additional customer parameters; ensuring higher conversions with larger ROI.
moLotus Breakthrough Transformation makes intelligent revenue more achievable for Brands and Telcos by unifying the technology to customer processes like recurring services, renewals, document filing & submission, mobile commerce, customer on-boarding, service reminders, mobile loyalty cards, etc. making them fully automated.
Telcos now have the opportunity to get 100x ROI with innovation, automation and agility, building rapid flow with moLotus tools, ensuring quick video communication and interaction. They can save up to 30 percent cost; improve brand & product visibility; simplify and enhance customer feedback and interaction.
moLotus mobile video interactions and transformation also has helped top brands like Indosat Ooredoo, Suzuki, Dell, Standard Chartered, Panasonic, CIMB, etc., in boosting revenues. It has simplified, hastened and upscaled the ARPU maximization process for the Telcos and Brands.